PR guru Edward Segal is an expert on the good, bad and ugly ways individuals and organizations behave and react in the public spotlight.
Segal's observations and advice are based on his experience as a PR consultant to more than 500 clients, press secretary to members of Congress, campaign aide and manager for political candidates, corporate spokesman and crisis mitigation/management expert.
Segal is a former PR advisor to hundreds of corporations and organizations including Marriott, Ford and the Consumer Electronics Association. He was senior media relations consultant for Ogilvy Public Relations Worldwide, and wrote the marketing strategies column for The Wall Street Journal's StartUpJournal.com.
In Getting Your 15 Minutes of Fame, public relations guru Edward Segal does for readers what he's done for more than 500 high-profile clients nationwide: he helps them to achieve and manage the fame they crave and deserve.
The book features find lively, engaging, bite-sized chapters peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports and more. The book's advice and insights are updated often on the author's Web site at www.edwardsegal.com
Segal arms readers with proven tools and techniques for getting their company, organization, or self squarely in the public spotlight and staying there.
Throughout the book, people will also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.
