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Why MAD MEN Are So Maddening
Las Vegas, NV
Wednesday, July 21, 2010
MAD MEN talking business
Video Clip: Click to Watch
Those who need a big, delicious fix of Don Draper and his entourage will finally get it when season 4 of MAD MEN premieres on AMC TV July 25th. Of course, Robin Jay, "The Queen of the Business Lunch™" will be watching to see how the development of the new start-up, Sterling Cooper Draper Pryce, progresses and how the AD MEN go about romancing all the clients away from their former agency, Sterling Cooper.
As the MAD MEN get busy romancing clients, there are sure to be many business lunches and cocktails consumed over the course of the new season. No one knows more about romancing clients over business lunches than "The Queen of the Business Lunch™", Robin Jay, who has personally hosted more than 4,000 client lunches. Jay was an advertising account executive for nearly 20 years. She retired from advertising sales to write the award-winning book, "The Art of the Business Lunch: Building Relationships Between 12 and 2."
While a visit to the MAD MEN website reveals everything you need to know about recipes for 1960's cocktails, blogs, fashions from the '60's, and even furniture from the era that gave birth to modern advertising. Jay, "The Queen of the Business Lunch™" says she eats up every scene that has to do with socializing with clients.
Jay's first encounter with advertising was in the early 1970's, when she was a teenager. One of her first jobs was as a receptionist for D'Arcy, MacManus, and Masius, one of the largest advertising agencies in Cleveland, Ohio. She laughs as she recalls the time she got reprimanded for laughing too loudly in the reception area. "Those ad men were really funny!" she said, as she defended herself. The office manager, (the "Joan" of MAD MEN), handed her a typewritten note on the back of a pink message pad that read, "Please, lower your laugh." Jay still laughs over the irony of that situation. "Once you find your true calling, that type of criticism has little effect on you. Today, as a motivational speaker and award-winning author, I still think telling someone not to laugh so loudly is absurd! While I understand the importance of decorum in an office setting, I have to say, those ad men were hilarious! And I'm not what you'd call "an easy audience." Jay left the advertising industry after that to work for a raucus radio station, WGCL. The crazy, pop-music atmosphere of a top-40 radio station suited her personality. Ironically, more than ten years later, Jay found joy in advertising sales.
Today, some 30-plus years later, Jay warns "While the apparent 'glamour' of the 3-martini 'Power Lunch' is elegantly portrayed on MAD MEN, it is NOT cool to get drunk in front of clients!" She jokes, "Just ask Freddy Rumsen. Peggy Olson now occupies poor Freddy's office and drinks from his private bar. It seems society expects us to be able to enjoy a drink or two, but that we should never let liquor get the better of us. I can't wait to see Peggy invited to join a client lunch. Her character on the show is obviously maturing, and I think Peggy would bring a great deal to 'The Art of the Business Lunch,' especially since we know Peggy has, what we might call, a 'dark side.' Peggy wants desperately to be 'one of the boys.' As a woman who was in a similar position, I definitely relate to Peggy. I learned to play 'client golf' for business and wanted to pierce the veil … I wanted to know how men do business."
Jay not only recommends her own book for anyone in business, particularly in sales, but also touts attorney Patricia Annino's book, "Cracking the $$ Code: What Successful Businessmen Know that You Don't … Yet," and says that all women in business should read it. Jay shared, "Patricia understands how men do business more than any woman I've ever met. She's incredible. Her grasp of the dynamic is unprecedented. EVERY working woman should have her book. She shares how most women sabotage themselves financially by looking for pats on the back, rather than by going after the monetary rewards like men do."
Jay also said, "Client lunches are so much more sedate these days, as they should be. Drinking in the middle of the day is typically frowned upon ... and drinking in your office is almost never heard of. Yet taking our clients out to lunch is one of the best ways to build solid relationships that are good for business. We need to seize every opportunity to create quality face time. Watch these MAD MEN get in trouble, as I'm SURE they will, and remind yourself that socializing with clients is as important as ever, but that you need to take it easy."
Jay loves that MAD MEN is "A tasty treat. We now know so much more than we did back in the 1960's. Too much booze will ruin your life, smoking is hazardous to your health, spanking your secretary on the bum will get you sued for sexual harassment, and we need to wear our seat belts. Perhaps our coming of age and today's era of knowing better – and having better ways of networking - are just a small part of what makes this show such a decadent delight."
As for entertaining clients in today's economy? Jay says it's still possible. "Think like a good boy or girl scout," she said, referring to the Scout's motto, "Be Prepared." Jay explains, "If you only have $100 to $200 per month in your budget for socializing with clients, plan ahead and plan accordingly. $200 can go a long way when you schedule early morning coffee dates, (breakfast IS the 'new lunch'!), a monthly industry function – whether it's a chamber of commerce luncheon or an industry event – and a few happy hours. Plan your exit strategy so that happy hour doesn't turn into dinner if you're on a tight budget."
AMC's drama MAD MEN will show you how intense your business relationships can become when you pull out all the stops to make your clients feel special. In real life, building those relationships by creating quality face time is just as important as it was in the '60's. But today's technology and politically correct guidelines don't have to ruin all the fun. Jay says, "Ideally, you should host a client lunch at LEAST three times a week. Add to that networking events, coffee dates, and industry functions and your clients should find you irresistible!"
For tips on how to navigate client lunches with ease, visit Robin Jay's website at www.RobinJay.com. For interviews or questions, please e-mail Robin Jay at Robin@RobinJay.com.
As the MAD MEN get busy romancing clients, there are sure to be many business lunches and cocktails consumed over the course of the new season. No one knows more about romancing clients over business lunches than "The Queen of the Business Lunch™", Robin Jay, who has personally hosted more than 4,000 client lunches. Jay was an advertising account executive for nearly 20 years. She retired from advertising sales to write the award-winning book, "The Art of the Business Lunch: Building Relationships Between 12 and 2."
While a visit to the MAD MEN website reveals everything you need to know about recipes for 1960's cocktails, blogs, fashions from the '60's, and even furniture from the era that gave birth to modern advertising. Jay, "The Queen of the Business Lunch™" says she eats up every scene that has to do with socializing with clients.
Jay's first encounter with advertising was in the early 1970's, when she was a teenager. One of her first jobs was as a receptionist for D'Arcy, MacManus, and Masius, one of the largest advertising agencies in Cleveland, Ohio. She laughs as she recalls the time she got reprimanded for laughing too loudly in the reception area. "Those ad men were really funny!" she said, as she defended herself. The office manager, (the "Joan" of MAD MEN), handed her a typewritten note on the back of a pink message pad that read, "Please, lower your laugh." Jay still laughs over the irony of that situation. "Once you find your true calling, that type of criticism has little effect on you. Today, as a motivational speaker and award-winning author, I still think telling someone not to laugh so loudly is absurd! While I understand the importance of decorum in an office setting, I have to say, those ad men were hilarious! And I'm not what you'd call "an easy audience." Jay left the advertising industry after that to work for a raucus radio station, WGCL. The crazy, pop-music atmosphere of a top-40 radio station suited her personality. Ironically, more than ten years later, Jay found joy in advertising sales.
Today, some 30-plus years later, Jay warns "While the apparent 'glamour' of the 3-martini 'Power Lunch' is elegantly portrayed on MAD MEN, it is NOT cool to get drunk in front of clients!" She jokes, "Just ask Freddy Rumsen. Peggy Olson now occupies poor Freddy's office and drinks from his private bar. It seems society expects us to be able to enjoy a drink or two, but that we should never let liquor get the better of us. I can't wait to see Peggy invited to join a client lunch. Her character on the show is obviously maturing, and I think Peggy would bring a great deal to 'The Art of the Business Lunch,' especially since we know Peggy has, what we might call, a 'dark side.' Peggy wants desperately to be 'one of the boys.' As a woman who was in a similar position, I definitely relate to Peggy. I learned to play 'client golf' for business and wanted to pierce the veil … I wanted to know how men do business."
Jay not only recommends her own book for anyone in business, particularly in sales, but also touts attorney Patricia Annino's book, "Cracking the $$ Code: What Successful Businessmen Know that You Don't … Yet," and says that all women in business should read it. Jay shared, "Patricia understands how men do business more than any woman I've ever met. She's incredible. Her grasp of the dynamic is unprecedented. EVERY working woman should have her book. She shares how most women sabotage themselves financially by looking for pats on the back, rather than by going after the monetary rewards like men do."
Jay also said, "Client lunches are so much more sedate these days, as they should be. Drinking in the middle of the day is typically frowned upon ... and drinking in your office is almost never heard of. Yet taking our clients out to lunch is one of the best ways to build solid relationships that are good for business. We need to seize every opportunity to create quality face time. Watch these MAD MEN get in trouble, as I'm SURE they will, and remind yourself that socializing with clients is as important as ever, but that you need to take it easy."
Jay loves that MAD MEN is "A tasty treat. We now know so much more than we did back in the 1960's. Too much booze will ruin your life, smoking is hazardous to your health, spanking your secretary on the bum will get you sued for sexual harassment, and we need to wear our seat belts. Perhaps our coming of age and today's era of knowing better – and having better ways of networking - are just a small part of what makes this show such a decadent delight."
As for entertaining clients in today's economy? Jay says it's still possible. "Think like a good boy or girl scout," she said, referring to the Scout's motto, "Be Prepared." Jay explains, "If you only have $100 to $200 per month in your budget for socializing with clients, plan ahead and plan accordingly. $200 can go a long way when you schedule early morning coffee dates, (breakfast IS the 'new lunch'!), a monthly industry function – whether it's a chamber of commerce luncheon or an industry event – and a few happy hours. Plan your exit strategy so that happy hour doesn't turn into dinner if you're on a tight budget."
AMC's drama MAD MEN will show you how intense your business relationships can become when you pull out all the stops to make your clients feel special. In real life, building those relationships by creating quality face time is just as important as it was in the '60's. But today's technology and politically correct guidelines don't have to ruin all the fun. Jay says, "Ideally, you should host a client lunch at LEAST three times a week. Add to that networking events, coffee dates, and industry functions and your clients should find you irresistible!"
For tips on how to navigate client lunches with ease, visit Robin Jay's website at www.RobinJay.com. For interviews or questions, please e-mail Robin Jay at Robin@RobinJay.com.
Robin Jay
President
Las Vegas Convention Speakers Bureau
Las Vegas, NV
702-460-1420
