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Marketing Webinar Takes Mystery Out of Marketing Metrics
Redwood City, CA
Tuesday, May 18, 2010
Complimentary Session from L2M Associates Demonstrates Easier to Use, More Interactive Tool
L2M Associates, Inc. today announced it will be sponsoring a special webinar featuring marketing expert Dr. Roger J. Best discussing how marketing metrics can help organizations achieve profitable growth.
The webinar, scheduled for Thursday June 3rd at 11am PDT, will focus on how companies can better measure and manage marketing performance, including achieving full market share potential and identifying untapped opportunities.
Dr. Best will discuss how marketers can use metrics to better gauge untapped opportunities and identify organic profitable growth. In the session, he will also review how companies have successfully implemented marketing metrics using Team-Based Actionable Learning. Dr. Best will be interviewed by award-winning consultant Linda Popky, president of L2M Associates.
"In this type of economic environment, management is demanding that marketing professionals show results from their programs and initiatives—particularly with new marketing technologies like social media," said L2M President Linda Popky. "Marketing metrics have traditionally been difficult to implement and complicated to present. I'm excited to have Roger present an interactive, more intuitive approach that makes metrics more approachable for all of us."
Participants can register to attend the webinar at https://www1.gotomeeting.com/register/214354608. There is no charge for this special session but seats are limited so registration is required. In preparation, participants are urged to view a 5 minute Intro Video at http://www.MarketingMetricsHandbook.com. This site also provides a variety of useful information concerning the use of marketing metrics, including a variety of blog posts on marketing metrics.
About Roger Best
Roger Best, an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook. He has trained over 70 teams to date in team-based actionable learning, which has resulted in a more than 100:1 return in terms of new profit opportunities.
About Linda Popky
Linda Popky is a consultant, speaker, educator, coach, and author who has been quoted and featured in leading online and print business and trade publications. Named one of Silicon Valley's Top Women of Influence in 2009, she has also been inducted into Alan Weiss's Million Dollar Consultant® Hall of Fame. Linda is past president of Women in Consulting, as well as the author of Marketing Your Career and Promoting Your Non-Profit. She is the host of the podcast series MarketingThoughtLeadership.com and the NorCal Business Marketing Association's marketing strategy roundtables Linda teaches marketing courses at San Francisco State University's College of Extended Learning, the UC Santa Cruz Extension Silicon Valley Extension, and West Virginia University's online Master's in Integrated Marketing Communications (IMC).
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.
L2M Associates, Inc. today announced it will be sponsoring a special webinar featuring marketing expert Dr. Roger J. Best discussing how marketing metrics can help organizations achieve profitable growth.
The webinar, scheduled for Thursday June 3rd at 11am PDT, will focus on how companies can better measure and manage marketing performance, including achieving full market share potential and identifying untapped opportunities.
Dr. Best will discuss how marketers can use metrics to better gauge untapped opportunities and identify organic profitable growth. In the session, he will also review how companies have successfully implemented marketing metrics using Team-Based Actionable Learning. Dr. Best will be interviewed by award-winning consultant Linda Popky, president of L2M Associates.
"In this type of economic environment, management is demanding that marketing professionals show results from their programs and initiatives—particularly with new marketing technologies like social media," said L2M President Linda Popky. "Marketing metrics have traditionally been difficult to implement and complicated to present. I'm excited to have Roger present an interactive, more intuitive approach that makes metrics more approachable for all of us."
Participants can register to attend the webinar at https://www1.gotomeeting.com/register/214354608. There is no charge for this special session but seats are limited so registration is required. In preparation, participants are urged to view a 5 minute Intro Video at http://www.MarketingMetricsHandbook.com. This site also provides a variety of useful information concerning the use of marketing metrics, including a variety of blog posts on marketing metrics.
About Roger Best
Roger Best, an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook. He has trained over 70 teams to date in team-based actionable learning, which has resulted in a more than 100:1 return in terms of new profit opportunities.
About Linda Popky
Linda Popky is a consultant, speaker, educator, coach, and author who has been quoted and featured in leading online and print business and trade publications. Named one of Silicon Valley's Top Women of Influence in 2009, she has also been inducted into Alan Weiss's Million Dollar Consultant® Hall of Fame. Linda is past president of Women in Consulting, as well as the author of Marketing Your Career and Promoting Your Non-Profit. She is the host of the podcast series MarketingThoughtLeadership.com and the NorCal Business Marketing Association's marketing strategy roundtables Linda teaches marketing courses at San Francisco State University's College of Extended Learning, the UC Santa Cruz Extension Silicon Valley Extension, and West Virginia University's online Master's in Integrated Marketing Communications (IMC).
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.
Linda Popky
President
L2M Associates Inc.
Redwood City, CA
650 281-4854
First Url: Webinar Registration
Second Url: L2M Associates
