 |
 |
|
|
|
Marketing Thought Leadership Podcast Program Releases 25th Interview
Redwood City, CA
Monday, March 15, 2010
Linda Popky
Podcast series features thought-provoking interviews with marketing experts
L2M Associates, Inc. today announced that its Marketing Thought Leadership podcast series has released its 25th episode--an interview with Roger Katz, CEO of Friend2Friend, about leveraging Facebook to build your business.
The series, launched in late 2008, features L2M President Linda Popky interviewing thought leaders in many different areas of Marketing as they share their view on a broad range of Marketing topics.
"We're excited with the response to this series, both from listeners and from our guests," according to Linda Popky. "We're looking forward to bringing our listeners more thought-provoking discussions on marketing topics throughout 2010 and beyond."
All interviews are archived on the MarketingThoughtLeadership podcast site and available through iTunes and other podcasting services. Topics to date have included:
• Mike Gospe of the Kickstart Alliance on The New Integrated Marketing Campaign: The Power of Marketing Blueprints
• Drew Stevens of Stevens Consulting Group on Aligning the Stars – Holistic Approaches to Sales and Marketing
• Curtis Bingham of Predictive Consulting on Cut Anything BUT Marketing Budgets: How to Market Smarter AND Harder to Thrive In Difficult Times
• Denise Shiffman of Venture Essentials on How to Create Engaging Customer Experience Through Social Media
• Lisa Orrell of The Orrell Group on Understanding the Gen Y Mindset for Increased Productivity and Retention
• Ruth Ann Barrett of EarthSayers.tv on The Intersection of Sustainability and Web 2.0
• Pamela S. Harper of Business Advancement on How the Art of Corporate Resilience Impacts Marketing
• Million Dollar Consultant Alan Weiss of Summit Consulting on Marketing in the New Reality: How Consultants Can Be Successful in Today's Environment
• Brandon Murphy of 22Squared on The Key to Building Brand Advocates
• Jim Lenskold of The Lenskold Group on The Case for Measuring Marketing ROI
• Gary Katz of Marketing Operations Partners on Why Marketing Operations Matters
• Dave Taber of SalesLogistix on Lead Generation: We've GOT to Be Able to Do Better Than This!
• Celeste Bishop of Bishop Market Resources on Online Reputation Management: What You Don't Know CAN Hurt You!
• Katie Delahaye Paine of KD Paine & Partners on How to REALLY Measure the Effectiveness of Social Media
• Simma Lieberman of Simma Lieberman Associates on Why Marketers Need to Know About Diversity and Inclusion
• Laura Lowell of the 42 Rules Book Series on Using Publishing to Build Your Personal Brand and Drive Profit
• Norma Watenpaugh of Phoenix Consulting Group on Professional Certification for Partner Managers: Taking Partnering to the Next Level
• Karen Galatis of Sun Microsystems on Building Effective Go-to-Market Campaigns with Leading Edge Technology
• Lynn Hunsaker of Clear Action on Customer Experience Optimization: New Rules for Innovation
• Seth Kahan of Visionary Leadership on Creating a New Business Surge
• Carol Schrader of Givezooks! on Using SaaS to Enable The Next Generation in Non-Profit Fundraising
• Ed Poll of Law Biz Management on Productizing Your Personal Services Business
• Colette Chandler of The Marketing Insider on Why Creating Green Value Makes Good Marketing Sense
• Chris Brown of MarketCulture Strategies on The Case for Creating Market-Driven Culture
• Roger Katz, CEO of Friend2Friend, on Leveraging Facebook to Build Your Business.
Upcoming guests include:
• Dan Janal of PR Leads Plus on Getting Publicity in a Web 2.0 Social Media World
• Lilia Shirman of The Shirman Group on Customer Relevance: Why Use Case-Driven Value TM Matters to Marketing
Marketing experts who are interested in being interviewed on the show are welcome to contact Linda Popky at linda@Popky.com for more information.
About Linda Popky
Linda Popky is a consultant, speaker, educator, coach, and author who has been quoted and featured in leading online and print business and trade publications. Named one of Silicon Valley's Top Women of Influence in 2009, she has also been inducted into Alan Weiss's Million Dollar Consultant® Hall of Fame and is one of only two dozen people certified worldwide to offer the Private Roster Mentor Program for consultants and entrepreneurs. Linda is past president of Women in Consulting, as well as the author of Marketing Your Career and Promoting Your Non-Profit. Linda teaches marketing courses at San Francisco State University's College of Extended Learning, the UC Santa Cruz Extension Silicon Valley Extension, and West Virginia University's online Master's in Integrated Marketing Communications (IMC). In addition to hosting the MarketingThoughtLeadership series, she also facilitates the NorCal Business Marketing Association's monthly marketing strategy roundtables.
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.
L2M Associates, Inc. today announced that its Marketing Thought Leadership podcast series has released its 25th episode--an interview with Roger Katz, CEO of Friend2Friend, about leveraging Facebook to build your business.
The series, launched in late 2008, features L2M President Linda Popky interviewing thought leaders in many different areas of Marketing as they share their view on a broad range of Marketing topics.
"We're excited with the response to this series, both from listeners and from our guests," according to Linda Popky. "We're looking forward to bringing our listeners more thought-provoking discussions on marketing topics throughout 2010 and beyond."
All interviews are archived on the MarketingThoughtLeadership podcast site and available through iTunes and other podcasting services. Topics to date have included:
• Mike Gospe of the Kickstart Alliance on The New Integrated Marketing Campaign: The Power of Marketing Blueprints
• Drew Stevens of Stevens Consulting Group on Aligning the Stars – Holistic Approaches to Sales and Marketing
• Curtis Bingham of Predictive Consulting on Cut Anything BUT Marketing Budgets: How to Market Smarter AND Harder to Thrive In Difficult Times
• Denise Shiffman of Venture Essentials on How to Create Engaging Customer Experience Through Social Media
• Lisa Orrell of The Orrell Group on Understanding the Gen Y Mindset for Increased Productivity and Retention
• Ruth Ann Barrett of EarthSayers.tv on The Intersection of Sustainability and Web 2.0
• Pamela S. Harper of Business Advancement on How the Art of Corporate Resilience Impacts Marketing
• Million Dollar Consultant Alan Weiss of Summit Consulting on Marketing in the New Reality: How Consultants Can Be Successful in Today's Environment
• Brandon Murphy of 22Squared on The Key to Building Brand Advocates
• Jim Lenskold of The Lenskold Group on The Case for Measuring Marketing ROI
• Gary Katz of Marketing Operations Partners on Why Marketing Operations Matters
• Dave Taber of SalesLogistix on Lead Generation: We've GOT to Be Able to Do Better Than This!
• Celeste Bishop of Bishop Market Resources on Online Reputation Management: What You Don't Know CAN Hurt You!
• Katie Delahaye Paine of KD Paine & Partners on How to REALLY Measure the Effectiveness of Social Media
• Simma Lieberman of Simma Lieberman Associates on Why Marketers Need to Know About Diversity and Inclusion
• Laura Lowell of the 42 Rules Book Series on Using Publishing to Build Your Personal Brand and Drive Profit
• Norma Watenpaugh of Phoenix Consulting Group on Professional Certification for Partner Managers: Taking Partnering to the Next Level
• Karen Galatis of Sun Microsystems on Building Effective Go-to-Market Campaigns with Leading Edge Technology
• Lynn Hunsaker of Clear Action on Customer Experience Optimization: New Rules for Innovation
• Seth Kahan of Visionary Leadership on Creating a New Business Surge
• Carol Schrader of Givezooks! on Using SaaS to Enable The Next Generation in Non-Profit Fundraising
• Ed Poll of Law Biz Management on Productizing Your Personal Services Business
• Colette Chandler of The Marketing Insider on Why Creating Green Value Makes Good Marketing Sense
• Chris Brown of MarketCulture Strategies on The Case for Creating Market-Driven Culture
• Roger Katz, CEO of Friend2Friend, on Leveraging Facebook to Build Your Business.
Upcoming guests include:
• Dan Janal of PR Leads Plus on Getting Publicity in a Web 2.0 Social Media World
• Lilia Shirman of The Shirman Group on Customer Relevance: Why Use Case-Driven Value TM Matters to Marketing
Marketing experts who are interested in being interviewed on the show are welcome to contact Linda Popky at linda@Popky.com for more information.
About Linda Popky
Linda Popky is a consultant, speaker, educator, coach, and author who has been quoted and featured in leading online and print business and trade publications. Named one of Silicon Valley's Top Women of Influence in 2009, she has also been inducted into Alan Weiss's Million Dollar Consultant® Hall of Fame and is one of only two dozen people certified worldwide to offer the Private Roster Mentor Program for consultants and entrepreneurs. Linda is past president of Women in Consulting, as well as the author of Marketing Your Career and Promoting Your Non-Profit. Linda teaches marketing courses at San Francisco State University's College of Extended Learning, the UC Santa Cruz Extension Silicon Valley Extension, and West Virginia University's online Master's in Integrated Marketing Communications (IMC). In addition to hosting the MarketingThoughtLeadership series, she also facilitates the NorCal Business Marketing Association's monthly marketing strategy roundtables.
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.
Linda Popky
President
L2M Associates Inc.
Redwood City, CA
650 281-4854
650 780-0386
