Fountain Hills, AZ

Thursday, March 04, 2010

Motivational leadership speaker, John Hersey, teaches local business owners how to understand the relevancy of LinkedIn, and why social media helps them reach their business goals.

Fountain Hills, Ariz. – The Leadership Institute of the Fountain Hills Chamber of Commerce, in collaboration with John Hersey International, hosted an informative LinkedIn forum to explore the impact of social media on business.

Social media is a major technology trend that business owners can't ignore anymore. Chip Lambert, LinkedIn expert and author of Optimize your LinkedIn Profile for Maximum Performance, is an expert in the power of social media. Lambert, owner of network2networth.com, spoke to Chamber members about the relevancy of LinkedIn as it applies to specific industries and businesses.

"With over 55 million registered professionals looking to do business, you better be there. The full power of LinkedIn.com, however, remains enigmatic and elusive to millions of its users", explains Lambert.

Lambert pointed out that since LinkedIn is a "professional" audience, the focus needs to be on business. The site not only connects business professionals together, but acts as a referral system. LinkedIn allows users to leverage their social capital – referrals - faster and easier to conduct business.

By using LinkedIn, business professionals target the exact people they need for their business to thrive and grow. As a result, LinkedIn dramatically increases closing rates and bottom line profitability.

Social media is just one of many business strategies that John Hersey International encourages professionals to use. With over 30 years corporate experience, Hersey's inspirational keynote speeches shows people how to be extraordinary leaders. He infuses entertaining, energetic passion into his "Value Added Service" leadership presentations: Creating Contagious Leadership.

For more information about John Hersey's speaking engagements and consulting services, please contact John Hersey International www.johnhersey.com

John Hersey

CEO

John Hersey International

Fountain Hills, AZ

(877) 816-3467

(480) 816-3469